Legal

Privacy Policy

Effective date: July 14, 2026

The short version: your location history and daily timeline are stored on your iPhone, not on our servers. We don't require an account, we don't show ads, and we never sell your data. The only information that leaves your device is what's needed to answer your questions in the AI chat, to manage your subscription, and to measure how the App and our ads perform. Your location history is never part of that.

1. Who we are

WITA is operated by GOLDEN GENIUS LTD, a company registered in England and Wales (Company No. 14296748), with its registered office in London, United Kingdom ("we", "us", "our"). This policy explains what data the WITA app ("the App") handles, where it lives, and what your rights are.

If you have any question about this policy, contact us at hello@wita.life.

2. Data stored only on your device

WITA's core purpose is to automatically track where your time goes. To do this, the App processes the following data entirely on your iPhone:

Location visits and significant location changes, used to recognize the places you spend time at
Motion and activity data (walking, running, driving, stationary), used to classify what you're doing
The names and categories you assign to places (for example marking a location as Home or Work)
Your daily timeline, statistics, trends, goals, streaks, and manual corrections

This data is stored locally in the App's private storage on your device. We do not upload it to our servers, we cannot see it, and we have no copy of it. If you delete the App, this data is permanently deleted with it.

3. Data that leaves your device

The following features require limited data to be processed outside your device:

a. The AI chat (The Auditor)

Many questions in the AI chat are answered entirely on your device using built-in templates, with no network request. When a question requires the AI, your message and the relevant anonymized time statistics needed to answer it (for example your weekly totals) are transmitted over an encrypted connection through our relay server to our AI provider, Anthropic, which generates the response. This happens only when you actively use the chat. Under our API agreement, this content is not used to train AI models. We do not link chat content to your name or identity, because we never collect your name or identity in the first place.

b. Subscriptions and purchases

Payments are handled entirely by Apple through your App Store account. We never see or store your payment details. To manage your subscription status, we use RevenueCat, a subscription management service, which processes an anonymous app-generated identifier and Apple purchase receipt information. This tells us whether a subscription is active; it does not tell us who you are.

c. Analytics (Mixpanel)

We use Mixpanel to understand how the App is used, for example which screens people open, where they stop during onboarding, and which features are popular. Mixpanel receives app usage events, an anonymous identifier, and basic device information such as device model, iOS version, language, and country. It does not receive your location history, your places, or your timeline.

We also receive crash reports and basic performance diagnostics, which help us find and fix bugs. These contain technical device information and never include your location history or timeline.

d. Advertising measurement (Meta and TikTok)

We advertise WITA on Meta platforms (Facebook, Instagram) and TikTok. To measure whether those ads work, the App includes the Meta SDK and the TikTok SDK. These receive app events such as install, trial start, and subscription, together with basic device information.

If you allow tracking through Apple's App Tracking Transparency prompt, this includes your device's advertising identifier (IDFA), so an install can be matched to the ad that led to it. If you decline, we respect your choice: these partners then receive only limited, aggregated information through Apple's privacy-preserving SKAdNetwork framework. Either way, your location history and timeline are never shared with Meta, TikTok, or any advertiser.

4. What we do not collect

No account, name, email address, or phone number. The App works without sign-up.
No sharing of your location history, places, or timeline with analytics or advertising partners, ever
No sale or rent of personal data to data brokers, ever
No continuous GPS trail uploaded anywhere. Location processing is on-device.

5. Permissions and why we ask for them

Location (Always): required for the App's core function, recognizing the places you visit and how long you stay. Processed on-device.
Motion & Fitness: used to distinguish activities like walking, workouts, and driving. Processed on-device.
Notifications: optional, used for summaries and reminders you choose to receive.
Tracking (optional): iOS will ask once whether WITA may track you across apps, which we use only for advertising measurement as described above. Declining does not limit any feature.

You can change or revoke any permission at any time in the iOS Settings app (tracking under Settings > Privacy & Security > Tracking). The App will keep working with reduced functionality.

6. Data retention and deletion

Because your tracking data lives on your device, you are in full control of it. Deleting the App deletes your location history, timeline, and all associated data. There is nothing for us to erase on our side, because we never had it.

Subscription records held by Apple and RevenueCat, and analytics or attribution data held by Mixpanel, Meta, and TikTok, are retained according to their own policies and legal obligations. We keep this data only as long as needed for measurement and improving the App.

7. Legal bases for processing

Where the UK GDPR or EU GDPR applies, we rely on the following legal bases: performance of a contract (providing the App and your subscription), your consent (location, motion, and tracking permissions, which you grant through iOS and can withdraw at any time), and our legitimate interests (keeping the App secure and functioning, understanding how it is used, and measuring our advertising).

8. International transfers

AI chat requests, analytics events, and advertising measurement data are processed by providers (Anthropic, Mixpanel, Meta, TikTok, RevenueCat) that may process data in the United States. These transfers are protected by encryption in transit and by contractual safeguards with our providers.

9. Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the processing of your personal data, and the right to complain to a supervisory authority (in the UK, the Information Commissioner's Office). Since nearly all App data is stored only on your device, most of these rights can be exercised directly by you: viewing your data in the App, editing it, or deleting the App. For anything else, contact us at hello@wita.life and we will respond within 30 days.

10. Children

WITA is not directed at children under 13 (or the equivalent minimum age in your country), and we do not knowingly collect personal data from children. If you believe a child has used the App in a way that concerns you, contact us and we will help.

11. Security

All network communication uses encryption in transit (TLS). On-device data is protected by iOS's built-in security and your device passcode. Our relay server does not store the content of your AI conversations.

12. Changes to this policy

If we change this policy, we will update the effective date at the top of this page and, for significant changes, notify you inside the App. Continued use of the App after a change means you accept the updated policy.

Contact

GOLDEN GENIUS LTD
Company No. 14296748, England and Wales
hello@wita.life